Michèl Annink will be joining Nevs in a newly created position as Senior Director Mobility Services and Customer Journeys.
The position will lead the development and management of both an innovative portfolio of sustainable mobility products and services as well as all customer channels. All with the focus on delighting every Nevs customer and turn them into “customers for life”.
“I am really excited that Michèl will be joining our team. He deeply shares our values and focus on innovation, and brings the experience and passion to help us develop a new business area that will truly set us apart in the market. The car is turning into a platform, allowing additional products and services to be added and integrated. This opens up completely new opportunities in sales and customer dialogue via digital channels. Nevs Mobility Services also has an important role in addressing the needs of customers like Panda New Energy who recently signed an agreement with Nevs for 250,000 electric vehicles which will be used for car sharing solutions in China”, said Jonas Hernqvist, Nevs’ Vice President Sales & Marketing.
“I am profoundly honored to join Nevs on their journey of shaping mobility for a more sustainable future. I’m impressed with the talent base it has and its track record in innovation. The mobility industry today is undergoing the biggest changes since the start of the 20th century. I look forward to contributing to capitalizing on this enormous need and opportunity”, said Michèl Annink.
Michèl Annink has more than 25 years of experience in senior positions in Sales, Services and Marketing with leading international technology companies including Salesforce, Microsoft and Toshiba in The Netherlands, United States of America and Sweden. Most recently, Annink served as Vice President of the Customer Success Group, EMEA North at Salesforce, helping customers transform their companies, including a shift to cloud, mobile and subscription services.
For further information:
VP Sales & Marketing
Saabvägen 5 SE-461 38 Trollhättan
Phone: +46 520 85691
National Electric Vehicle Sweden (Nevs) vision is to shape mobility for a more sustainable future. Core to this is a global portfolio of fully electric premium cars, complemented with mobility services and sustainable city offerings.
Nevs was founded in 2012 and acquired the main assets of Saab Automobile AB. The company is owned by NME Holdings Ltd, Tianjin City – the Tianjin Binhai Hi-tech Industrial Development Area, (THT) and State Research Information Technology Co., Ltd. (SRIT).
Nevs’ head office and main research and development facilities are located in Trollhättan, Sweden. Nevs’ car production plant is located in Trollhättan, with a second production plant and a R&D Centre under construction in Tianjin, China.